The Association of Children’s Goods Industry Enterprises (ACGI) and Mayer Expo Group have signed a long-term strategic partnership agreement aimed at developing the domestic children’s goods and services industry and expanding opportunities for Russian manufacturers at professional fair venues.
The agreement applies to all fair projects of Mayer Expo Group and предусматривает the integration of ACGI’s industry expertise into the company’s key events. Under the partnership, the Association will act as the organizer of the business program for fairs focused on the production and sale of children’s goods, as well as the competition program of the National Award in the field of goods and services for children, “Golden Bear,” including the organization of public presentations by nominated fairs at the expo venue.
For ACGI members, the agreement provides special financial participation terms at fairs, as well as priority access to business and competition programs that help build brand reputation and commercial potential in the market.
By combining the resources of an industry association and one of the largest B2B fair organizers in the non-food segment, the partnership creates a new level of access to sales channels, retail chains, marketplaces, distributors, and private label customers. The “Expoplex Expo” concept implemented by Mayer Expo Group brings together fair from various product categories under a single brand, all of interest to the same professional audience. This creates a multiplicative effect for fairs and significantly increases participation efficiency.
Elena Milyaeva, Founder and Head of Mayer Expo Group, emphasized:
“For us, the partnership with ACGI is a strategic step toward strengthening the industry expertise of our fairs projects. The children’s goods industry is one of the most dynamic and socially significant market segments. Thanks to the Association’s involvement, the business program and the Golden Bear award will become additional drivers for attracting high-quality manufacturers, retail chains, and investors to our fair platforms.”
Antonina Tsitsulina, President of the Association of Children’s Goods Industry Enterprises, noted:
“Cooperation with Mayer Expo Group opens new opportunities for ACGI members to promote their products, build partnerships, and enter new sales channels. By combining the Association’s industry expertise with the partner’s large-scale fair infrastructure, we are creating a modern and efficient platform for the development of domestic children’s brands and strengthening their positions in both domestic and international markets.”
The parties expect that the partnership will become an important element of the program for developing the children’s goods industry and will enable Russian companies to integrate more actively into new sales markets, as well as modern supply chains and retail formats.
Background Information:
The Association of Children’s Goods Industry Enterprises (www.acgi.ru) is a non-profit organization established in 2008 to consolidate the professional community involved in the development, production, promotion, and sale of goods and services for children. ACGI is the initiator of the development and an official partner in the implementation of the State Strategy for the Development of the Children’s Goods Industry and the roadmap for 2025–2030. The Association includes more than 300 organizations from 15 industrial sectors and 5 service sectors, with a combined annual turnover exceeding RUB 1.5 trillion.
Mayer Expo Group (mayer.ru) has been organizing professional B2B fairs and congress events for more than 20 years. Each year, the company conducts 12 international fair projects and business forums in the segments of home goods, household chemicals, cosmetics and perfumery, personal hygiene products and dietary supplements, toys, gifts, festive products, stationery, and other non-food categories. Mayer Expo Group fairs are held with the official support of the Ministry of Industry and Trade of Russia and are united under the “Expoplex Expo” concept, ensuring synergy and high commercial returns for fairs.
The ACGI and Mayer Expo Group logos may be used in publications and on all information materials accompanying the partnership announcement.