Top 10 Marketing Tools for Children's Brands in 2026

Nadezhda Savina, business consultant, founder of Brain Me Consulting

Consumer Behavior Trends 2026: How to Influence Children's Retail Purchase Decisions

Svetlana Reznikova, business consultant, sales and management trainer

Interactive: The Client Says "Yes" to You. Tools for Influencing Different Types of Clients

Labeling of games and toys for children

Alexey Rodin, Head of Children's Toys, Honest Sign

Requirements of Federal Law No. 168-FZ of June 24, 2025

What should I do if my brand is in Latin?

Alexey Larin, brand expert, strategist, and managing partner of the branding agency BRANDEXPERT "Freedom Island"

Russian toys in the Chinese market: how to sell through marketplaces and develop your brand abroad?

Anastasia Valova, Managing Partner of Sinoruss Consulting

Format: A live presentation featuring real-life case studies, examples, and a Q&A session.

The goal is to help toy manufacturers begin exporting and selling in China with minimal risks and costs.

Sinoruss experts will explain how Russian manufacturers can successfully enter the Chinese market, work with marketplaces like Tmall, JD.com, Douyin, and others, and adapt their products to the needs of Chinese buyers. Participants will learn practical steps for registration, certification, promotion, and safe working practices with Chinese partners. This live presentation, featuring real-life case studies, examples, and a Q&A session, will help toy manufacturers begin exporting and selling in China with minimal risks and costs.

Omni-channel marketplace Magnit Market: Developing the Children's Products category

Elena Nekipelova, Head of Category Management at Magnit Market

Collaboration with bloggers: A new level of brand promotion, developing a unique selling proposition, and differentiating yourself from competitors

Evgeny Kemenev, Managing Director of IGROTREID

A display case that sells: how to design the space and display products for maximum New Year's profits

Anna Indukaeva, Marketing Director of Phoenix-Present LLC

Masterclass: "From Chaos to Profit. A Systematic Approach to Sales and Purchasing in the Toys Category." A Product Range That Sells. How to Increase and Maintain Profits in the Next Quarter.

Anna Bakurskaya, Founder of the consulting agency Red Business Consulting, Business consultant in the Russian Federation and the CIS countries, Retail & Ecom expert

Elena Rivkina, sales expert, business trainer, consultant

Break, coffee break

A two-hour masterclass, "Toys That Play for Money: How to Increase the Average Bill by Turning Parents into Children. Trends and Prospects for 2026"

Ekaterina Bogacheva, Merchandising Academy, Belarus

The masterclass program includes:

Let's assemble a construction set based on three problems: "The child wants one expensive toy, but the parent is frugal," "Seasonality and holiday dependence," and "Endless assortment that drowns in money."

How can we keep shelves busy year-round, not just for the holidays?

How can a buyer assemble a profitable assortment, brick by brick?

Which toys are most often purchased in addition to others?

Case: "How one store increased sales by 40% during the off-season."

• Store Layout: A Children's World—a world without dead spots!
• Merchandising and Display: "Child Hypnosis: How to Arrange Toys So a Child Says "Buy" and a Parent Can't Refuse."
• "Play Hypnosis Zone" (at the entrance): Don't display school uniforms, but rather something that will entice children.
• "World Assembly": Don't display products by brand!
• Non-Commodity Income and Services: "How to Make Money While Your Dolls Are Watching Customers"
• Plan for the Day After Tomorrow.
• Don't try to play all the games at once. Choose one feature.
• Action Checklist.

The program is subject to changes and additions.

For questions about participation: +7 (495) 363-50-32, galina@hhexpo.ru